{"id":7178,"date":"2016-02-02T15:31:26","date_gmt":"2016-02-02T15:31:26","guid":{"rendered":"https:\/\/www.aspb.cat\/la-agencia\/comunicacio-i-imatge\/"},"modified":"2025-10-02T11:31:28","modified_gmt":"2025-10-02T11:31:28","slug":"imagen-corporativa","status":"publish","type":"page","link":"https:\/\/www.aspb.cat\/es\/la-agencia\/imagen-corporativa\/","title":{"rendered":"Imagen corporativa"},"content":{"rendered":"<p>En la <em>Ag\u00e8ncia de Salut P\u00fablica de Barcelona<\/em> (ASPB) nos relacionamos con la comunidad a trav\u00e9s de la comunicaci\u00f3n, que tambi\u00e9n utilizamos en la relaci\u00f3n con las personas que forman parte de la organizaci\u00f3n. La comunicaci\u00f3n est\u00e1 a nuestro servicio y vela por el desempe\u00f1o de nuestra misi\u00f3n y de la visi\u00f3n de futuro que gu\u00eda nuestras actuaciones. Las personas a las que se dirigen nuestras acciones comunicativas son la ciudadan\u00eda de Barcelona y las personas que la representan, las personas usuarias de nuestros servicios, los medios de comunicaci\u00f3n, las organizaciones aliadas y las personas que forman parte de nuestro equipo profesional. En este sentido, la nueva web tiene un papel clave y es una herramienta que contribuye a la consecuci\u00f3n de una comunicaci\u00f3n bidireccional.<\/p>\n<p>Queremos transmitir nuestra misi\u00f3n, visi\u00f3n y valores -aprobados en Junta de Gobierno-, as\u00ed como los objetivos a partir de los cuales definimos nuestras propias estrategias y actuaciones. Y tambi\u00e9n queremos ser una organizaci\u00f3n orientada a la ciudadan\u00eda; por eso, fundamentamos nuestras acciones en los siguientes valores:<\/p>\n<ul>\n<li>La transparencia y participaci\u00f3n.<\/li>\n<li>La actuaci\u00f3n fundamentada en la evidencia y la evaluaci\u00f3n.<\/li>\n<li>La capacidad de respuesta.<\/li>\n<li>La eficiencia en el uso de recursos.<\/li>\n<\/ul>\n<p>Utilice esta web como una puerta de entrada a nuestra organizaci\u00f3n y descubra qu\u00e9 podemos hacer para las personas que viven, trabajan o visitan Barcelona. Nosotros responderemos oportunamente a cada requerimiento que nos haga.<\/p>\n\n\n<div class=\"figure\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>En la Ag\u00e8ncia de Salut P\u00fablica de Barcelona (ASPB) nos relacionamos con la comunidad a [&hellip;]\n","protected":false},"author":3,"featured_media":0,"parent":4214,"menu_order":229,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-7178","page","type-page","status-publish","hentry","publish","author-as20pb16-x22","impar","primero"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Imagen corporativa - ASPB<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.aspb.cat\/es\/la-agencia\/imagen-corporativa\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imagen corporativa\" \/>\n<meta property=\"og:description\" content=\"En la Ag\u00e8ncia de Salut P\u00fablica de Barcelona (ASPB) nos relacionamos con la comunidad a [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.aspb.cat\/es\/la-agencia\/imagen-corporativa\/\" \/>\n<meta property=\"og:site_name\" content=\"ASPB\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/salutpublicabcn\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-02T11:31:28+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@salutpublicabcn\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.aspb.cat\\\/es\\\/la-agencia\\\/imagen-corporativa\\\/\",\"url\":\"https:\\\/\\\/www.aspb.cat\\\/es\\\/la-agencia\\\/imagen-corporativa\\\/\",\"name\":\"Imagen corporativa - 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